During the Second World War, Morlands made flying boots for the Air Ministry, and skins for other firms to make into flying clothing. The technical advances made to meet Ministry specifications made improvements in the quality and appearance of the products. At the end of the war, the demand from the civilian market increased and the firm concentrated on fleece lined leather footwear.
The market demanded a greater range of styles and colours and the business grew in the post war years, and with A.J. Baily and Co. Ltd, Morlands became Glastonbury’s largest employers.